Status Quo and Prospects of China Webcast _
May 11, 2011
Status Quo and Prospects of China Webcast
Radio and television media, the Internet-based Web site, will have its own audio and video information resources and networks combine the advantages of spread to new areas of technology and new means of expanding the scope of communication, radio and television today a bright spot for media development.
Webcast (InternetBroadcasting), also known as It is an important form of network communication media reflects also the development of radio and television media, an important manifestation of the Internet.rapid development as the technology matures, the market began to form, in many countries and regions, Internet users in the audience audiences have emerged. Such as multidimensional News January 10, 2000 forwarding a news Agence France-Presse reported that according to the US Eerbilang survey of new media companies, more and more internet users choose to listen to online radio stations, so that the development of such radio Space significant increase in the proportion of Internet users listen to online radio stations, surged in the past six months, doubled from 6% to over 13%, while the number of Internet radio stations has increased significantly.1996 years 10 month Guangdong People Radio website and set up CCTV in December 1996 set up websites, marked the spread of radio and television media in the network the first step in the field. National radio and television media, the Internet-based websites and using online broadcast technology, generally lagging behind overseas than foreign, but since 1999, showing impressive changes. Since there is currently no authority on Internet radio and television media to conduct a full investigation, I can only search through the Internet and other means. Get the following rough statistics: to the end of May 2000, nearly 100 radio stations, 60 television stations, 25 cable television stations, 10 TV sets (the above statistics do not include the number of sites derived channels) has been the Internet. In addition, there are radio and television industry more than 20 direct or related institutions (such as the State Administration of Radio, Film and Television, China International Television Corporation, CCTV – Sofres research company, the Beijing Broadcasting Institute, etc.) to establish a website. Internet radio and television media from the situation, and our various regional economic, cultural and network development is consistent with the overall situation, showing the developed provinces in the center of the city. In some cities, radio and television media have With the implementation of western development strategy, the future will change this situation. Such as the Xinjiang People Broadcasting Station in May 2000 the Internet, as the region first Internet radio and television media. When the China Radio and TV workers access to the Internet broadcast for the first time, there has never been a thrill . If the end of 1997, the Shanghai People Broadcasting Station planned for the first live broadcast special programs on the Internet, one participant later wrote: I was first contact online radio, when access to the Internet, enter the URL of Shanghai radio station, quality, and not Good speaker sound came from the computer (using the P-100 computer, 14.4kModem live broadcasts of ordinary telephone lines), I had a premonition of a coming new era of broadcasting. The webcast was very successful from around the world in 16 countries and regions, Chinese, overseas Chinese and domestic seven provinces in the online users listen to the webcast for up to 4 hours of live programming, live shows more than 300 letters received during the enthusiasm for email. Was Planning Command deputy director of the radio broadcast of the Shanghai Qiujie Yu said: Arabian Nights Today, the Internet makes this problem solved, veryone your neighbor has become a reality. This shows that the era of radio and television media in the network to find a new way of communication methods and landing. Since the last two years, online broadcasting technology is mature, so many radio and television stations when the Internet, on the positive use of the development of this technology, especially the large sets sites on the Internet on demand , live Both forms are useful to explore, and the accumulation of considerable field experience. With this practice, people in the dissemination of radio and television concept, has also been updated, such as the Beijing TV Station site will be video broadcast, on- demand section called channelonline). Webcast on the Internet as a universal technology and features, can use any site today, but radio and television media, this paper discussed the development and utilization of their site.Second, the development of China online radioWebcast
1, for deepening understanding of Internet radioChina Webcasting Present and the FutureOne, and online broadcast of theSince the mid-90s of this century, digital technology, multimedia technology, network technology, the rapid development of the Internet for the dissemination of audio and video information to provide a guarantee and support. Including real-time playback of the The so-called Despite the highly compressed content, quality not as good as MP3 or AVI and other video format, but can immediately enjoy the view of the features, but its most attractive place. RealNetworks, in 1995 the United States pioneered the development of Realaudio / videostreaming technology, its products include three parts: RealServer, RealProducer and RealPlayer. During the online broadcast, RealProducer to capture the audio and video, and then passed through a stable network connection RealServer, Server Internet publishing again, but as long as the user terminal can be installed RealPlayer to listen to watch online broadcasts. In recent years the player software to provide users with RealPlayer continually upgraded and now commonly used for the RealPlayerG2 and RealPlayer7.0 version. To RealPlayer7.0, for example, offers more than 200 links to online radio site, click on these sites, you can listen to watch online. At the same time RealPlayer7.0 also provides daily updated entertainment news headlines, allow users to keep abreast of the latest audio and video information. The RealPlayerG2 increased by the latest version of the function of playing MP3 music, although the MP3 format and can not immediately play, but it is the user favorite features. Although Microsoft is late to enter this field, but their own strength, trying to catch up. It introduced WidnowsMediaPlayer stream using a different file with the RealPlayer format, but features the same, you can enjoy while downloading side. It can play MP3, MPEG -1, MPEG-2 and other video formats. WindowsMediaPlayer7.0 is the latest trial version, not only in the user interface and more beautiful appearance, there are popular In addition, new audio and video editing playlists and file management capabilities, in addition to real-time network broadcast audio and video, there are record, organize, playback CD, MP3 and other functions. Win-dowsMediaPlayer browser with IE5.0 has good integration, such as IE5.0 on the preset in the can with the 1900 version of the Internet radio site links. From a technical point of view, the current line has been close to CD quality audio broadcasting, but the video broadcast by the network bandwidth constraints, but far from the level that could be enjoyed. Therefore, the future upgrade to support web-casting the perfect stage is based on the most important high-speed broadband network. There are always-on-demand webcast live and in real time (live over, once by technical means can be converted to on-demand content to the form of long-term presence on the site) in two forms, provide the user online to listen to watch (some also offer a full download). Internet radio and traditional broadcast the biggest difference is that: ① The efficient communication. Since the online broadcasting technology developed after the mid-90s, many have set up abroad, overseas radio and television organizations are actively take advantage of sites, and sites dedicated online broadcast also came into being, which in turn has stimulated the online broadcasting technologies further improve and progress. Radio and television media, with rich natural advantage of audio and video information, and information collection, production, broadcast the whole process is moving towards digital technology and the Internet easily achieved in the butt. So today, almost all radio and television media site with audio and video sections, on-demand content varied and colorful; major activities during major events, online live essential. If Webcast landmark event in Hong Kong, Radio Television Hong Kong The Chinese University of Hong Kong Computer Services Centre of the Four television program source for the media in Hong Kong (RTHK, TVB, ATV and Cable Radio) combined group at 12:00 on June 30 to at 12:00 on July 2, brought to the Internet for a continuous 48-hour live broadcast . The end of April 1998, specifically to open up online broadcasting technologies, RealNetwork, held in San Francisco, to select ten outstanding Web site, issued by the 1997 Hong Kong handover 48 hours live broadcast, be highly appreciated by participants and the jury finally got the It should be said, the Internet broadcasting technology and foreign overseas radio and television media to reach this level of technological applications, is constantly promoting the development of the domestic broadcasting industry incentives online. www.lunwenjia.com More articles related to topics:
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